We value our sponsors. If not for them, the festival would not be what it is today. Your company will be an integral part of the Cheerwine Festival's success, while gaining brand recognition and awareness among festival goers and media.

  • 5th annual event with City of Salisbury, NC partnership
  • 89% attendees from NC and 18+ states represented
  • 68% attended for the 1st time-exhibiting heavy, dedicated promotion and value
  • 22MM+ PR impressions, 4x YOY
  • 97% of vendors surveyed state the Festival is valuable and prestigious
  • 60,000 attendees, growth 100% YOY
  • 32% attended the festival multiple years
  • 71 media placements
  • Interest and massive reach locally and nationwide for a one-day event
  • Download the Sponsor Benefits Sheet (PDF)

Apply to be A Sponsor Today!

For more information contact Vivian Koontz (704) 638-5294 or vkoon@salisburync.gov.


General Sponsor

Small Business*

In-Kind Donation**

Logo on official Festival t-shirt Yes *Must be a small business to qualify. Limited number of spots. Local companies will be considered first. **Requirements: Donation of services or product to assist with festival day.
Booth space in the sponsor tent
(only 7 spots available)
Three social media shout-outs prior to event Yes
Recognized during live main stage announcements Yes Yes
Logo on select signage or banners at the festival Yes Yes
Logo listed on all print materials the day of the festival Yes Yes Yes
Tax deductible/td> Yes Yes Yes

3rd Annual Cheerwine Festival: 2019 by the numbers
Cheerwine and the City of Salisbury are planning for a full-fledged 2022 Cheerwine Festival in Downtown Salisbury.
We are continuing to closely monitor and follow all recommendations from the CDC, federal, state and local agencies.


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SFEA Award

Centralina Award

2020 NCRPA Award


NC Main Street Award