Prohibited List

No pets.
No outside alcoholic beverages.
No smoking, vaping or chewing tobacco.
Open Carry or display of firearms or weapons with the Cheerwine Festival is prohibited.
No biking, skating, rollerblading or skateboarding.

BEER GARDEN

Local breweries will be featured in the Cheerwine Festival Beer Gardens, located near the 200 block of North Main Street and between the Bell Tower Green and the Salisbury Post

Must be 21 years of age. Valid ID is required. Alcoholic beverages must be purchased in the Beer Garden, but can be consumed throughout the Festival area.

As the Downtown Salisbury Social District is not in effect during the Festival (special event), beer should not be removed from the Festival footprint.

CASH, CREDIT|DEBIT CARDS

Festival vendors may accept various forms of payment for purchases. Please be advised that some vendors may not accept debit/credit cards. See the ATM information above.

Cheerwine Beverages

Cheerwine 20oz bottled drinks will be offered for $2. Proceeds from soft drink sales at the official Cheerwine merchandise tents will benefit a local non-profit organization.

Cheerwine Fan Club Tent

Register to become a member of the Cheerwine Fan Club at the designated tent. Members receive exclusive Cheerwine news first, regular offers on Cheerwine, merchandise and more.

Cheerwine Merchandise

Available for purchase throughout the Festival, including two official Cheerwine merchandise tents and in downtown Salisbury merchant shops. Look for new items from Cheerwine this year!

Cheerwine History Exhibit

A Cheerwine History Exhibit will take center stage at the Rowan Public Library on Festival Day, May 20, only from noon to 5 p.m. View and hear the story of Cheerwine’s founding right here in Salisbury 105 years ago.

EMERGENCIES

An emergency station will be located at CompleatKiDZ, 131 W. Innes St. The station will be manned by public safety and health services staff.

Entrance is free

Festival-goers can shop at a large variety of food, craft and service vendors, buy a drink at the beer garden, and enjoy free music, kid’s activities and entertainment.

FOOD

Enjoy a variety of tasty offerings for everyone from Southern food lovers to picky eaters from festival vendors, plus restaurants and eateries in downtown Salisbury. To see a list of downtown businesses, please visit downtownsalisburync.com.

HANDICAPPED PARKING

Handicapped parking for the Festival is located at the the Livingstone College School of Hospitality Management and Culinary Arts, 530 Jake Alexander Blvd. Salisbury, NC 28144. Please place your handicapped placard in a visible location.

Heat

Temperatures during the Cheerwine Festival could reach near 90 degrees. Please be sure to properly hydrate throughout the day. For more information visit: https://www.ready.gov/heat

HISTORIC TROLLEY TOURS

Historic Salisbury Trolley Tours, sponsored by F&M Bank, will run from noon - 6 p.m. Tours will showcase a number of historic locations around downtown Salisbury as well as significant Cheerwine locations and murals.

Lodging

Salisbury has a number of hotels and Bed and Breakfasts in the immediate area for fun overnight stays. Go to VisitRowanCountyNC.com for specific packages available near the Cheerwine Festival.

Lost and Found

Please bring any items found during the Festival to one of the two official Information Booths located along Main Street. Visitors can check for lost items at these locations.

Lost Person(s)

If you or someone from your group gets lost or separated, visit the emergency station next to CompleatKiDZ at 131 W. Innes St. Staff will then be able to assist you in reuniting your group.

PARKING

Downtown Salisbury will have some parking available. We recommend using the free shuttle service. Shuttles will run from 11:40 a.m. to 11 p.m. on the Festival Day.

FREE SHUTTLES AT:
- Catawba College, 2300 W Innes St, Salisbury, NC 28144
- West End Plaza, 1935 Jake Alexander Blvd., Salisbury NC, 28144
- ADA/Handicapped: Livingston The Livingstone College School of Hospitality Management and Culinary Arts, 530 Jake Alexander Blvd. Salisbury, NC 28144 

Pets

Pets are prohibited for their own safety. The large crowds and hot asphalt can be harmful to pets. Please leave your pets at home.

PHOTOGRAPHY

Studio35 will be taking photos throughout the day. Please be advised that these images may appear in marketing materials, and attendance at this public event is your consent to have your photograph taken.

Public Restrooms

Public restrooms (Port-A-Potties), along with central hand-washing stations, will be available along Main Street and Innes Street. Please refer to the Festival map for specific locations.

Rain Date

The event will be held rain or shine. In the event of severe weather or an act of God, the Festival may be rescheduled or cancelled outright.

RECYCLING

Designated recycling bins are available throughout the festival footprint.

ROAD CLOSURES

• 6:00 pm 200 block of N. Main St. between Council St. and Liberty St.

• 12:00 am 100 block of N. Main St.
  • 100 & 200 blocks of S. Main St.
  • 100 block of E. & W. Council St. and E. Fisher St.
  • 100 & 200 blocks of W. Fisher St.
  • 100 blocks of N. & S. Church St. and S. Jackson St.
  • 2:00 am 100 block of E. Innes, 100 & 200 blocks of W. Innes

  ROADS RE-OPEN

  Sunday, May 19, 2024
  • 1:00 am All of Innes St.
  • 2:00 am 100 block of N. Main St.
    • 100 & 200 blocks of S. Main St.
    • 100 block of E. & W. Council St. and E. Fisher St.
    • 100 & 200 blocks of W. Fisher St.
    • 100 blocks of N. & S. Church St. and S. Jackson St.
  • 3:00 am 200 block of N. Main St.

Security

Law enforcement and public safety officials will be located downtown and in the parking areas. Speak to the nearest officer or reach out to Festival staff if assistance is needed. For emergencies, call 911.

Shuttle Stops

Shuttle stop locations are included on the festival map. Signage will be used to guide drivers to the offsite shuttle parking. The free shuttles run from 11:40 a.m. to 10 p.m.

FREE SHUTTLES AT:
- Catawba College, 2300 W Innes St, Salisbury, NC 28144
- West End Plaza, 1935 Jake Alexander Blvd., Salisbury NC, 28144
- ADA/Handicapped: Livingston The Livingstone College School of Hospitality Management and Culinary Arts, 530 Jake Alexander Blvd. Salisbury, NC 28144 

Social Media

Share your photos using the hashtag #CheerwineFest.

TRASH CANS

Please help keep Salisbury beautiful. Dispose of trash in designated trash receptacles.