Historic Trolley

History of Cheerwine Trolley Tour

Festival-goers are encouraged to make time to take this free tour of Cheerwine's history in the Downtown Salisbury area on one of our historic trolleys. Historic Salisbury Trolley Tours, sponsored by F&M Bank, will run from noon to 6 p.m. Tours will showcase a number of historic locations around downtown Salisbury as well as significant Cheerwine locations and murals.

Rowan Museum

Rowan Museum Cheerwine Display

Discover Cheerwine's history at the Rowan Museum. The free Cheerwine exhibit will take fans on a walk through the soft drink’s last 106 years of delighting taste buds. Open from noon to 5 p.m.

East Coast Giant Stilt Walker

East Coast Giant Stilt Walker

Head and shoulders above the crowd, these performers know how to make an entrance! East Coast Giants is a entertainment company based in NC featuring stilt walkers and characters. Performing from noon to 6 p.m.

Pete Bogle

Juggling by Pete Bogle

Local "Main Street Champion" Pete Bogle will be juggling on street corners and offering to let kids in on the fun!

Face Painting

Face Painting

Show off your Cheerwine pride or take your selfies to the next level with face painting. Prices vary. Open from noon to 10 p.m.


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Text CWFEST to 888777 to receive up-to-the-minute updates about the Cheerwine Festival.



SFEA Award

Centralina Award

2020 NCRPA Award


NC Main Street Award