SATURDAY, MAY 16, 2026 | 10 AM - 7 PM
We're celebrating, rain or shine! Come out to the Cheerwine Festival and enjoy a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink!
Kuddos to the 2025 Cheerwine Festival T-shirt Contest, Katelyn Roberts, a 12th grade student at West Rowan High School! The top ten designs were created by local North and South Carolina high school students and voted on by the public.
Quote from the artist: "I included parts of NC to show how far Cheerwine reached out through our community. I also included old ads and the old factory to show how involved [Cheerwine] is in our history."
Find maps to Downtown Salisbury, free shuttle parking and more!
The Cheerwine Festival Stay & Play Package will return in 2026. Reward is a VISA gift card worth 50% of their stay. Learn more at the Visit Rowan County website.
Locals and fans of Cheerwine alike have loved the Cheerwine Festival ever since the first celebration in 2017, celebrating Cheerwine's 100th anniversary!