Saturday, May 18 - Noon to 10 p.m. 

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The Cheerwine Festival is rain or shine. After discussions with the National Weather Service, Rowan County Weather and Rowan County Emergency Management, we are moving forward with the Cheerwine Festival on Saturday as planned. Please note, activities throughout the day may change due to the weather forecast.

Please stay tuned to the Cheerwine Festival Facebook Event page, sign up for RoCo Alerts, or text the word CWFEST to 888777 for the latest updates.
Let's Groove Tonight promotional photo
The TKG Experience promotional photo
Braden Hull promotional photo
The Phoebes Band promotional photo

Live Music Lineup:

Enjoy performances exclusive to the Cheerwine Festival from these bands from 2 to 10 p.m.! Sponsored by Fision: Hotwire Communications.

Let's Groove Tonight 8:30-10:00 p.m.
TKG Experience 6:30 - 8:00 p.m.
Braden Hull 4:30 - 6:00 p.m.
The Phoebes Band 2:00-4:00 p.m.

Cheerwine Festival Package

The Cheerwine Festival Stay & Play Package will run 4/2 – 5/14. Reward is a VISA gift card worth 50% of their stay. Learn more at the Visit Rowan County website.

Book your stay and save!

Our Sponsors


Cheerwine Website Facebook Twitter Instagram

Text CWFEST to 888777 to receive up-to-the-minute updates about the Cheerwine Festival.



SFEA Award

Centralina Award

2020 NCRPA Award


NC Main Street Award