From wooden signs and hand sewn items to honey and soap, we have the best local artisans, crafters and Cheerwine merchandise.
Enjoy Cheerwine-inspired food and drink from a variety of restaurants, food trucks and vendors. Plus, visit the Carolina Brand sampling area for free samples.
Enjoy two beer gardens, on Main Street and next to Bell Tower Green, featuring classic flavors, local favorites, and even Cheerwine specials. Must be aged 21+ with ID.
Free Fun Zone for families including rock climbing, games and activities aplenty!
Performances by local and regional acts, with a headlining band sure to get you moving!
Entertainment for the whole family including live stilt walkers, jugglers, a Cheerwine history exhibit at the Rowan Museum and more!
Find maps to Downtown Salisbury, free shuttle parking and more!
The Cheerwine Festival Stay & Play Package is back for 2027! Reward is a VISA gift card worth 50% of your stay. Learn more at the Visit Rowan County website.
Locals and fans of Cheerwine alike have loved the Cheerwine Festival ever since the first celebration in 2017, celebrating Cheerwine's 100th anniversary!