We're celebrating, rain or shine! Come out to the Cheerwine Festival today and enjoy a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink!
From wood and metal sculptures to honey and soap, we have the best local artisans, crafters and Cheerwine merchandise.
Enjoy the "Carolina Brand Originals" sampling area brought to you by Food Lion, plus many food trucks and stalls with many Cheerwine-inspired items.
Enjoy two beer gardens, on Main Street and next to Bell Green Park, featuring classic flavors, local favorites, and even Cheerwine specials. Must be aged 21+ with ID.
Free fun zone for families including rock climbing, bounce houses, games and activities aplenty!
Performances by several local/regional bands, ending with headline band Boy Band Review!
Live stilt walkers, jugglers, free trolley tours and a second stage with local musicians!
We are so excited to announce the winner of this year’s Cheerwine Festival T-shirt Contest, Katelyn Roberts, a 12th grade student at West Rowan High School! The top ten designs were created by local North and South Carolina high school students and voted on by the public.
Quote from the artist: "I included parts of NC to show how far Cheerwine reached out through our community. I also included old ads and the old factory to show how involved [Cheerwine] is in our history."
Find maps to Downtown Salisbury, free shuttle parking and more!
The Cheerwine Festival Stay & Play Package will run 4/2 – 5/14. Reward is a VISA gift card worth 50% of their stay. Learn more at the Visit Rowan County website.
Locals and fans of Cheerwine alike have loved the Cheerwine Festival ever since the first celebration in 2017, celebrating Cheerwine's 100th anniversary!