FAQs (Frequently Asked Questions)


F&M Bank
-100 block, N. Main
- 300 block, S.Main
Sharonview Federal Credit Union
- 501 N. Main St.


Ten local breweries will be featured in the Cheerwine Festival Beer Gardens, located near the 200 block of North Main Street and near 100 E. Fisher St.

Must be 21 years of age. Valid ID is required. Alcoholic beverages must be purchased in the Beer Garden, but can be consumed throughout the Festival area.

As the Downtown Salisbury Social District is not in effect during the Festival (special event), beer should not be removed from the Festival footprint.

Beer Gardens


Festival vendors may accept various forms of payment for purchases. Please be advised that some vendors may not accept debit/credit cards. See the ATM information above.

Cheerwine Beverages

Cheerwine 20 oz bottled drinks will be offered for $2. Proceeds from soft drink sales at the official Cheerwine merchandise tents will benefit a local non-profit organization.

Cheerwine Fan Club Tent

Register to become a member of the Cheerwine Fan Club at the designated tent. Members receive exclusive Cheerwine news first, regular offers on Cheerwine, merchandise and more.

Cheerwine Merchandise

Available for purchase throughout the Festival, including two official Cheerwine merchandise tents and in downtown Salisbury merchant shops. Look for new items from Cheerwine this year!

Cheerwine History Exhibit

A Cheerwine History Exhibit will take center stage at the Rowan Public Library on Festival Day, May 21, only from noon to 5 p.m. View and hear the story of Cheerwine’s founding right here in Salisbury 105 years ago.



Historic Salisbury Trolley Tours, sponsored by F&M Bank, will run from noon-6pm. Tours will showcase a number of historic locations around downtown Salisbury as well as significant Cheerwine locations and murals.



An emergency station will be located at 100 W. Innes. The station will be manned by public safety and health services staff.

Entrance is free

Festival-goers can shop at a large variety of food, craft and service vendors, buy a drink at the beer garden, and enjoy free music, kid’s activities and entertainment.


Enjoy a variety of tasty offerings for everyone from Southern food lovers to picky eaters from festival vendors, plus restaurants and eateries in downtown Salisbury. To see a list of downtown businesses, please visit downtownsalisburync.com.

Food Vendors


Handicapped parking for the Festival is located behind the Allied Finance Building on 231 S. Main St. The entrance is on E. Bank St. Please place your handicapped placard in a visible location.

Parking Map


Temperatures during the Cheerwine Festival could reach near 90 degrees. Please be sure to properly hydrate throughout the day. For more information visit: https://www.ready.gov/heat


Salisbury has a number of hotels and Bed and Breakfasts in the immediate area for fun overnight stays. Go to visitsalisburync.com for information on lodging.

Lost and Found

Please bring any items found during the Festival to one of the two official Information Booths located along Main Street. Visitors can check for lost items at these locations.


Downtown Salisbury will have some parking available. We recommend using the free shuttle service. FREE SHUTTLES AT: - Rowan Cabarrus Community College, near Jake Alexander Blvd. - West End Plaza, 1935 Jake Alexander Blvd.

Parking Map


Pets are prohibited for their own safety. The large crowds and hot asphalt can be harmful to pets. Please leave your pets at home.


Studio35 will be taking photos throughout the day. Please be advised that these images may appear in marketing materials, and attendance at this public event is your consent to have your photograph taken.

Prohibited List

No pets.
No outside alcoholic beverages.
Open Carry or display of firearms or weapons with the Cheerwine Festival is prohibited.
No bicycles.
No skateboards or skates.
No signs.

Public Restrooms

Public restrooms (Port-A-Potties), along with central hand-washing stations, will be available along Main Street and Innes Street. Please refer to the Festival map for specific locations.

Festival Map

Rain Date

The event will be held rain or shine. In the event of severe weather or an act of God, the Festival may be rescheduled or cancelled outright.


Designated recycling bins are available along the event route.


Four roadways will be closed from Saturday, May 21 from 12 a.m. to 12 p.m.
- S. Main (E. Bank-E. Liberty)
- E. Innes (S. Lee-N. Church)
- E. Fisher (S. Lee-S.Church)
- E.Council (S.Lee-N.Church)


Law enforcement and public safety officials will be located downtown and in the parking areas. Speak to the nearest officer or reach out to Festival staff if assistance is needed. For emergencies, call 911.

Shuttle Stops

Transportation shuttle stop locations are included on the festival map. As well, signage will be featured to guide drivers to offsite parking locations.

Parking Map

Social Media

Share your photos using the hashtag #CheerwineFest.


Please help keep Salisbury beautiful. Dispose of trash in designated trash receptacles.


Cheerwine Website Facebook Twitter Instagram



SFEA Award

Centralina Award

2020 NCRPA Award


NC Main Street Award