Our program has something fun for everyone! Festivities are from noon to 10 p.m.!


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Cheerwine Merchandise

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Local Crafters and Artisans

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Downtown Shops

From wood carving to metal sculpture to honey and handmade soaps, our vendor stalls feature the best local artisans, crafters and Cheerwine merchandise. Shop small, shop local.


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Cheerwine Flavors

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Local Specialties

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Food Trucks

This year, our festival will feature Cheerwine-inspired menu items, a "Carolina Originals" section of exclusively local taste makers, plus food trucks and stalls to satisfy any palate.

Beer Garden

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Local Breweries

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Cheerwine Specials

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Drink And Stroll

Adults can enjoy a freshly poured beer including classic flavors, local favorites, and even Cheerwine specials. Must be aged 21+ with ID.


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Free Activities

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Fun Games

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Shows All Day

With a free kids zone including rock climbing, bounce houses, games and activities aplenty, your children will play the day away!

Live Music

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Local Bands

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Music All Day

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Headliner Band

We love to support our local bands, and we have performances scheduled all day long, with a headline performance at the end of the day!


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Street Performers

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Face Painting

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Scavenger Hunt

Performers live stilt walkers and jugglers will entertain the crowds, and local radio stations are running a fun-for-the-whole-family scavenger hunt with prizes!